• Avoid using dates or symbols
• Include target keywords
• Use only lowercase letters

By doing so, your content will perform well in search engines. If you look at the image below, the URL on the right is an example of a good one.

Source: Septi Riyani Maulida

2. Meta title optimization. Meta title is the content title that appears in search engine results. Septi described a good meta title as follows: 

• Contains keywords
• Consists of a maximum of 70 characters to avoid being truncated
• Must be relevant and enticing.

3. Meta description optimization. The meta description is located below the meta title, containing a summary of the content. These are the characteristics of a good meta description, based on Septi:

• Contains the keyword, in the beginning of the sentence
• Full of up to 160 characters, so it does not cut in the display
• Relevant and captivating

4. Heading and subheading optimization. Clear titles and subheadings will make it easier for the audience and search engines to read. That is why you need to write titles and subheadings that represent the paragraph content. This can also help you determine the structure of the content.

Source: Septi Riyani Maulida

5. Image optimization. You need to include images to clarify your article and make it more appealing. However, the images you insert must also be optimized. Here's how: 

• Keep the image size small without compromising its quality.
• Include keywords in the image file names. For example, name the image jakarta-smart-city.jpg if you want to insert an image of Jakarta Smart City.
• Write image descriptions (alt text).

6. Video optimization. Videos can increase engagement and audience session duration on your website. Remember to pay attention to these aspects: 

• Include videos that are relevant to the article.
• Avoid using autoplay for videos to prevent disturbing the audience.
• If your website cannot host videos directly, embed YouTube links or other video websites within the content.

7. Internal linking. Include internal links within your website. This will allow search engines and audiences to navigate your content easily.

Benefits of SEO

While paid search results might provide instant visibility, SEO is still powerful. It does not require high costs and offers the following advantages:

1. Free traffic. SEO techniques generate organic and diverse traffic, not limited to specific target audiences like paid content. Anyone, regardless of gender, age, or location, can click and visit your website.

2. Brand visibility. Useful and well-optimized content attracts more audiences through search engines, increasing your brand or website's visibility.

3. Long-term strategy. SEO works today, tomorrow, and in the future. That is why you have to continuously optimize your content.

The Joy of JSCLab Sharing #7

JSCLab Sharing always ends with happiness. After approximately two hours, the event on that day concluded with a quiz session, open to all participants. Below are the lucky winners. How fun!

Hopefully, all participants will be more inspired to create good website content. If you want to join the next JSCLab Sharing, remember to stay tuned on Jakarta Smart City's social mediaand YouTubechannel to get updates. See you there!